1. Industry recognition
Winning submissions will be profiled in our two print publications: Franchise Update magazine and Multi-Unit Franchisee magazine (distributed to more than 37,000 multi-unit franchisees, franchisors, and suppliers). Winners also will be covered in Franchise Update Media’s newsletters and social media platforms, and archived online on Franchising.com (8.4 million annual page views and 7.3 million page shares in 2018).
2. Recognition at the Franchise Marketing Leadership Conference
Winners in the Marketing & Branding category will be celebrated at Franchise Update Media’s annual Franchise Marketing Leadership Conference in Atlanta, now rescheduled to October. Dates to be announced soon.
Finalists for the Franchise Marketing Leadership Award will be invited to share their innovation story at the 2020 Franchise Marketing Leadership Conference. This is a great opportunity to showcase your brand to your peers.
The winner of the Franchise Marketing Leadership Award will be announced at the awards dinner on October 15, along with category winners.
3. Additional marketing opportunities
Winning awards gives your company something to shout about and provides amazing PR potential. Just being shortlisted for an award is great publicity and gives you the chance to share your brand’s story and success with a wider audience.
4. Boost your credibility
Winning, being shortlisted, or just being nominated for a business award is like a seal of approval. Having your business judged and endorsed by respected franchisees, franchisors, and other business leaders increases your credibility by showing you are the best of the best, a company worth doing business with.
5. Build team morale
Awards recognize the hard work and achievements of your employees, so winning one can boost staff morale and improve motivation. Employees can focus on what’s great about the company they work for and feel proud to be a part of it.
6. Attract the best talent
Everyone wants to work for an innovative company that is well-respected and growing. Winning awards is proof to the employment market that you run a forward-thinking and successful franchise brand with opportunities for advancement.
7. Grow your system
Your award or nomination can be used to support your brand’s franchise development initiatives by appealing to prospective franchisees who want to join a forward-thinking brand with a future.
8. Access to tools & help to spread the word
Share your winning brand story on additional media outlets and maximize the exposure of your award through brand-specific earned and paid media. We’ll provide the tools and support materials to help you showcase your award.
Press Release Template will be available July 15, 2020
Award graphic for use on social media will be available July 15, 2020
Don’t miss this opportunity to get – and keep – people talking about your brand!