Article:1st Annual Franchise Innovation Awards: The Best of the Best from more than 90 Entries

Category: Marketing & Branding

Best Big Budget Campaign

Winner: IHOP

Runner-Up: Gold's Gym

Best Limited Budget Campaign (Under $1 Million)

Winner: Edible Arrangements

Runner-Up: Nothing Bundt Cakes

Cause Marketing Champion

Winner: European Wax Center

Runner-Up: Black Bear Diner

Local Marketing Leadership

Winner: Handyman Connection

Runner-Up: Peace, Love and Little Donuts

Best Social Media Campaign

Winner: Camp Bow Wow

Runner-Up: St. Louis Blues

Best Digital Campaign

Winner: Goldfish Swim School

Runner-Up: Mountain Mike's Pizza

Best PR Campaign

Winner: Labor Finders

Runner-Up: Mosquito Squad

Category: Operations

Most Innovative Building Design, Remodel, or Prototype

Winner (Tie): Dunkin' Brands, Schlotzsky's Austin Eatery

Most Innovative Franchisee Support

Winner: College Hunks Hauling Junk & Moving

Runner-Up: Captain D's

Most Innovative Use of Technology

TIE: Checkers & Rally's, Dream Vacations

Category: Products & Services

Most Innovative Use of Technology: Services

Winner: Two Maids & A Mop

Runner-Up: Jersey Mike's Subs

Most Innovative Use of Technology: Products

Winner: Little Caesars Pizza

Runner-Up: College Hunks Hauling Junk & Moving

Most Innovative Use of Customer-Facing Digital Tools

Winner: Pinch A Penny Pool Patio Spa

Runner-Up: Epcon Communities

Most Innovative Service Introduction

Winner: Conserva Irrigation

Most Innovative Product Introduction

Winner: Topper's Craft Creamery

Runner-Up: True Rest Float Spa

Category: Human Resources

Most Innovative Employee Retention

Winner: College Hunks Hauling Junk & Moving

Most Innovative Employee Training

Winner: Dog Haus